Privacy Policy

1. Overview

PulseIQ Analytics ("PulseIQ", "we", "us" or "our") provides AI-powered analytics and business intelligence software, including predictive analytics, data engineering, data warehousing, AI reporting, real-time dashboards and machine learning forecasting. We are headquartered at 1101 Second Avenue, Seattle, WA 98101, in the United States.

This policy applies to personal information we handle as a business — for example, information from visitors to our website, prospective customers and other business contacts. It describes what we collect, why we collect it, who we share it with and the rights you may have.

2. Information We Collect

We collect personal information in a few ways: information you provide to us directly, information collected automatically when you interact with our website, and information we receive from third parties.

• Information you provide: your name, work email address, phone number, company name, job title, team size and the content of any message, demo request or support inquiry you send us.
• Account and business records: billing and contract details, correspondence, and records of your requests and preferences when you become a customer, partner or vendor.
• Automatically collected data: IP address, browser and device type, operating system, referring pages, pages viewed, and interaction data collected through cookies and similar technologies.
• Marketing and event data: information you share at webinars, conferences or through downloadable resources, and your engagement with our emails.
• Third-party sources: limited information from our service providers, partners, and publicly available or commercially available business directories.

We do not intentionally collect sensitive personal information through our website, and we ask that you not send it to us unless it is necessary for a specific request.

3. How We Use Information

We use personal information to operate our business and to provide, improve and promote our services. In particular, we use it to:

• respond to demo requests, sales inquiries and support questions;
• establish, manage and administer customer, partner and vendor relationships;
• send administrative messages, service updates and, where permitted, relevant marketing communications;
• operate, secure, maintain and improve our website and understand how it is used;
• personalize content, measure the effectiveness of our campaigns and develop new offerings;
• detect, prevent and investigate fraud, abuse and security incidents; and
• comply with legal obligations and enforce our agreements.

We do not sell personal information, and we do not use it to make decisions that produce legal or similarly significant effects about you without appropriate safeguards.

4. Legal Bases and Business Purposes

Where the General Data Protection Regulation (GDPR) or similar laws apply, we rely on one or more of the following legal bases to process personal information:

• Consent — for example, when you opt in to marketing emails or accept non-essential cookies;
• Contract — to take steps at your request before entering into an agreement and to perform a contract with you or your organization;
• Legitimate interests — to run and grow our business, secure our systems and understand our audience, balanced against your rights; and
• Legal obligation — to meet accounting, tax, regulatory and other legal requirements.

Where processing is based on consent, you may withdraw that consent at any time without affecting processing that already took place.

5. Cookies and Tracking

We use cookies and similar technologies to keep our website running, remember your preferences, and measure and improve performance. Some cookies are strictly necessary, while others are used for analytics or marketing and are set only where permitted. You can manage your preferences through your browser settings and our cookie controls. For details about the specific technologies we use and how to control them, please see our Cookie Policy.

6. Data Sharing and Subprocessors

We share personal information only as needed to run our business and provide our services. We may share it with:

• Service providers and subprocessors that host our infrastructure, deliver email, provide analytics, process payments and support our operations, under contracts that limit their use of the information;
• Cloud and platform partners that help us deliver and integrate our services;
• Professional advisors such as auditors, lawyers and accountants, where reasonably necessary;
• Corporate transactions — in connection with a merger, acquisition, financing or sale of assets, subject to appropriate confidentiality protections; and
• Legal and safety reasons — where required by law, legal process or to protect the rights, property and safety of PulseIQ, our customers or others.

We do not sell personal information and we do not share it for cross-context behavioral advertising in a way that would qualify as a "sale" or "share" under applicable law.

7. Data Security

We maintain administrative, technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration and loss. These measures include access controls, encryption in transit, network protections and internal policies governing how our personnel handle data. No method of transmission or storage is completely secure, so while we work to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain personal information for as long as needed to fulfill the purposes described in this policy, including to provide our services, maintain business records, comply with our legal obligations, resolve disputes and enforce our agreements. Retention periods vary depending on the type of information and the context. When information is no longer needed, we take reasonable steps to delete, anonymize or securely archive it.

9. Your Privacy Rights

Depending on where you live, you may have rights over your personal information. We honor valid requests regardless of your location where we are able to do so.

California (CCPA/CPRA). Although PulseIQ is based in Washington State, we serve customers across the United States. California residents may have the right to know what personal information we collect and how we use and disclose it, to request access to or deletion of that information, to correct inaccurate information, and to be free from discrimination for exercising these rights. Because we do not sell personal information or share it for cross-context behavioral advertising, there is no need to opt out of such activity; you may still submit requests using the contact details below.

European Economic Area and United Kingdom (GDPR / UK GDPR). If you are located in the EEA or the UK, you may have the right to access, correct, delete, restrict or object to certain processing of your personal information, to data portability, and to withdraw consent where processing is based on consent. You also have the right to lodge a complaint with your local supervisory authority.

Washington My Health My Data Act. To the limited extent this law applies, Washington residents may have additional rights regarding consumer health data; we do not knowingly collect such data through our website.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements or other factors. When we make material changes, we will update the "Last updated" date above and, where appropriate, provide additional notice. We encourage you to review this page periodically so you stay informed about how we handle personal information.

11. Contact Us

If you have questions, concerns or requests regarding this Privacy Policy or our handling of personal information, please contact us:

• PulseIQ Analytics
• 1101 Second Avenue, Seattle, WA 98101, United States
• Email: [email protected]
• Phone: (206) 555-0172

We will do our best to respond to your inquiry promptly and within the timeframes required by applicable law.